Richie Wildebrat, a kid at Mac's School, keeps braging about his imaginary friend, Blake Superior, and he keeps bragging about him winning the imaginary friend talent show pageant. Mac wants to beat him so it can end Richie's bragging, so he asks Bloo to enter in the pageant, but Bloo doesn't want to, then he gets the hiccups, which Blake says is ridiculous, so Bloo enters. How is Bloo going to beat Blake Superior with his hiccups?