After Roger shows off his brand new, expensive watch to Ben, Ben and Susan both get caught up trying to sell 'Pyramus' products, believing that they will be super rich in doing so, and that they will consequently be able to afford a nice, big boat and pay for Kenzo to go to a private school, amongst other things. And when they see Roger driving in his new Porsche, they go even more crazy about 'Pyramus', reacting by ordering yet more products--despite Michael's warnings.