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Li'l Elvis' favourite sporting hero is Roy Reno, the sultan of sweat, the pontiff of pain. WC Moore, desperate for merchandising opportunities, learns of this and he brings Roy Reno to Li'l Memphis to play a big game and meet Li'l Elvis. Li'l Elvis is excited and WC is dreaming of the profits. But the meeting between Li'l Elvis and Roy Reno turns into a fiasco when Li'l Elvis discovers that Roy Reno isn't the tough guy he's cracked up to be. In fact, Roy's caught in a trap of his own, and Li'l Elvis has just the thing to get him out - a teddy bear.