Despite its impressive history and reputation, the international trading company Struan & Co (the Noble House of the title) is in trouble. Overextended by the previous management, new Tai-Pan Ian Dunross (Pierce Brosnan) has had to issue public stock to improve the company's financial standing. Even this, however, has not given him the capital he needs. As a result he is courting a private investor, American billionaire Linc Bartlett (Ben Masters).