Hachiman Hikigaya is a pragmatic loner who has the ideal that "youth" is wasted on those who deceive themselves by its innocent bliss. He is forced by his language teacher Shizuka Hiratsuka to join the school's Service Club in order to improve his social nature. Hachiman meets the club's only other member, Yukino Yukinoshita and immediately enters a debate regarding the flaws of their respective personalities since Yukino believes in telling people the truth regardless of how harsh it may seem. Unable to reach a common ground, Shizuka proposes that they both contest their ideals by helping people sent to the club with the winner being able to order the loser around. The following day Hachiman returns to the club room to discover that like himself, Yukino is also a (paradoxical) loner; she is alone because of her beauty, rather than her beauty drawing people towards her. But rather than pretending to be oblivious of her beauty, she acknowledges it even if it means she is disdained, in order to change the way the world thinks, a quality that Hachiman respects. Just then, Yui Yuigahama enters the club with a request that they help her bake cookies for a boy she likes. Yukino tries and fails to get Yui to bake correctly with the cookies turning out disgusting. Hachiman takes a turn and tells them to leave for ten minutes while he prepares some cookies. Upon returning, the cookies Hachiman prepares are disgusting, but Yui eats them to not make Hachiman feel bad. Waiting for this realization, Hachiman points out that they are the same cookies Yui made. He then explains, (by indirectly making reference to a past experience of his) that it doesn't matter to guys how something made by a girl tastes, but rather they will appreciate the thought. The following week, at the club Yukino asks Hachiman about Yui's request, stating that she believes that people should push themselves to their limits to improve, but Hachiman retorts that simply putting in effort in working towards a goal is reward enough-which Yukino disagrees with. Yui then shows up and makes plans with Yukino to have lunch. She then gives Hachiman and Yukino cookies as thanks for their help.